Evaluation
One way to assess different design alternatives using prototypes is A/B testing. Remember you are going through this process not only to prove you have a great product idea but to disprove it. Poking holes in your idea is the best way to create a full-proof design. Conduct a risk analysis and answer questions. Your goal is to identify any threats to product development, your supply chain, and profitability. Overall, the process of A/B testing can enable risk analysis, alignment with production goals, and potential supply chain issues.
User Testing
This goes without saying, but testing requires involvement from actual users. The purpose is to ensure that feedback accurately reflects the perspectives of those who will use the product. Expert evaluation can provide valuable insights, but data from novices and new users are also essential for evaluating utility, effectiveness, and appeal.
To ensure robust evaluations, getting data from multiple sources and perspectives is essential. Recommendations for product modifications should be aligned with user needs and preferences. The evaluation phase is a chance to pause, reflect, and re-calibrate. Embrace it with an open mind and a willingness to learn.
Contact us to discover what IP you have developed at this phase.
